A group of 20 undergraduate students from the University of Washington created a news aggregator site called In:Site.
This site gives readers news through a Facebook application that will normally include arts and culture.
Doing this through Facebook helps this group reach their target audience of 16-25 year olds that as shown through a study only 30 percent of read the news.
The site's main goal is to get news out to the younger generation and Facebook is their plan to do so. The Site is nice because it draws the user to what they are interested in with arts and culture and it allows them to create their own posts.
The problem I have with this site is that this doesn't solve the acual hard news that 16-25 year olds aren't reading. Sure they are at least reading some news but they still aren't reading the hard news that really has made news what it is.
May 1, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment